The consumer journey is a roadmap detailing how a consumer turns into aware of your business operation, their interactions together with your brand or product–and beyond. Here’s the purchaser adventure definition: In marketing customer journey refers to the stages, In which customers path towards the […]
RFM Model Explained What is an RFM Model? RFM stands for Recency, Frequency, Monetary Value. In simple terms, RFM can be simply explained as a marketing analysis tool that is used to get a clear picture of an organization’s best customers by considering certain factors. […]
Digital Marketing is evolving day by day. Since it is growing day by day it is important for the marketers to adapt the new changes. So let’s look at the top 5 Digital Marketing Trends in 2020. Content Personalisation: Content always played a vital role […]
Ever wondered why some people on social media post videos of them talking about a particular product or post photos and write about it.? Well, this is a new kind of marketing which has become very effective in recent years. Influencer marketing can be called […]
Marketing is always linked with Psychology, From the time of traditional marketing, the marketers always tried to figure out the connection of this duo to get the best results. Psychology is applied in marketing when establishing an effective connection with customers by understanding their purchasing […]
Let’s start with the marketing funnel definition, A marketing funnel is a visual representation of the various stages involved in each purchase. The marketing funnel explains how every customer goes through before making their purchase. This model illustrates the theoretical customer journey towards their purchase. […]
The above phrase has recently gained much popularity due to the current situation. Work from home is evolving and most companies are choosing work from home policy. And it has been proved to be really doing the trick. Let’s find out,!! Follow Regular Routine Routine […]
Knowing how to schedule a post on Instagram is not a big deal anymore, Even if you’re running a business account or an individual account posting regularly on Instagram will help you to reach your targeted audience quickly. Instagram doesn’t allow users to schedule any […]
As per the name traditional marketing in simple words it means the marketing activities which are not online. It is a conventional mode of marketing that helps to reach out to the target audience with various offline advertising and promotional methods. These include print advertisements, […]
One of the most vital advantages that Digital Marketing possesses than Traditional Marketing is data. Yes, that data is an important aspect. In Digital Marketing the activities are based on pure data, data helps to make accurate decisions it helps to change the strategies and […]
