Digital Marketing is evolving day by day. Since it is growing day by day it is important for the marketers to adapt the new changes. So let’s look at the top 5 Digital Marketing Trends in 2020.
Content always played a vital role in marketing for a long time and in the digital era, it is getting personalized. Marketers have reached the point that it is inevitable and required rather than just thinking it is possible. In simple it is about delivering the content according to the interest and motivations of customers. It will range from highly targeted call to action to even landing pages!
Voice search is said to be the future of SEO. It is considered as the biggest development impacting Digital marketing. A wide range of companies are adopting voice search since it has become the potential to become the next big thing. Welcome to the Screenless search.
Video Marketing is getting more demand by day by day. The best thing about Video marketing is it can be applied to both entertaining and marketing space. It is expected that by 2020 Online videos will make up more than 82% of all consumer internet traffic which is higher than 2017.
Artificial Intelligence makes the life of the marketer easy and simple. Artificial intelligence is not fully established Marketing campaigns, it is still in the growing stage but it is growing rapidly too. Even though they are invincible in the front end we are still using it. For example Smart Bidding, Automatic campaign optimization and more.
Chatbots have been rising for the past few years and it will continue growing with more pace in 2020. Nowadays most of the companies are making these options available since most of the customers are choosing to use chatbots as their primary means of communication for customer service. Whatsapp business is gaining more demand by day by day because of this.
These above-mentioned aspects have the potential to become the top trends in 2020. Some of them have been growing since last few years and it is expected to reach the peak in 2020. Lets how these trends will change the face of digital marketing in 2020.