The consumer journey is a roadmap detailing how a consumer turns into aware of your business operation, their interactions together with your brand or product–and beyond. Here’s the purchaser adventure definition:

In marketing customer journey refers to the stages, In which customers path towards the buying decision their touchpoints, their interactions, and their final decision to purchase the product.

There are 3 main stages to the buyer’s journey:

➼ The Awareness Stage
➼ The Consideration Stage
➼ The Decision Stage

well crafted your prospect’s journey through the sales process not only creates an enjoyable and happy experience for your customers but also helps to cultivate a positive reputation for your brand/product.